About Us

Europe-inspired with an Asian touch

Le Ann Maxima is a timeless high-street fashion brand that specializes in producing and launching high-quality women's premium apparel. It is well-loved for its uncanny ability to translate catwalk couture to chic pieces for the mass market. With its trendy, savvy and creative designs, Le Ann embodies both classic and sophistication.

HQ Details:

Address: No A7-1-2, Block A, Megan Salak Park, Jalan 2/125E, Taman Desa Petaling, 57100 Kuala Lumpur.

Tel: 03-9054 5377

Email: leannmaxima@gmail.com

OUR HISTORY

Le Ann Maxima has started meeting the fashion needs of our customers for over 30 years.

1998 - Beginnings

Yeap Lee Yean had started as a wholesaler at the age of 25, earning a humble sum of hundreds in ringgit as she sustains her business. She slowly branched into a Hor Ching Yuen and eventually owning her own storefront, named E-Maxim back then.

2010 - Brick-and-Mortar Store

The label was rebranded into Le Ann Maxima, and we started going into retail, owning stores at every corner in KL and Selangor.

2012 - Fashion Shows

As Le Ann Maxima expanded, we hosted fashion shows and functions such as the Le Ann Maxima Fall Holiday Fashion Preview 2012, Spring Summer Fashion Showcase 2013 and more.

2013 - Franchising

Established franchising opportunities for expansion in Mont Kiara and more.

2019

Online Presence

As a market leader in offline business for chain stores, we started to branch out into the online world by launching our website leann.online and app "LE ANN".

Live Selling

With the increase of consumers shopping through "Live Selling", we jumped on the wave with over 61,000 followers, multiple hostesses and daily live shows from Monday to Sunday.

(Posters from 2019 and 2020 for Facebook Live Selling Announcements)

2020 - The Pandemic to Present

As the pandemic affected brick-and-mortar businesses around the globe, we pivoted to online and pushed our brand further by stepping into Facebook Live Selling. We shut down a few of the retail stores and refocused on meeting the demands and needs of where our customers find convenience.